![]() ![]() It helps IKEA adapt to the evolving market dynamics of the electronic, and home furnishing industry. The company makes use of geographical, demographic, and psychographic segmentation strategies. IKEA corporate group operates across two Asian countries. IKEA opened its first kitchenware store in Almhult Sweden.Ĭurrently, IKEA is the largest retail store that operates in 24 countries, out of which 16 locations get operated by the store franchises. They developed furnishings for flat packs and self-assembly, which is the trademark of the enterprise. By 1985, IKEA started manufacturing furniture from local manufacturers. Ingvar Kamprad founded IKEA in 1943 for selling wallets, stationery items, and photo frames. ![]() Get Answer to This Module Post New Homework Company Overview ![]()
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